Case Study 01
Fledgling Agency Grows to Agency of The Year - Twice!
- Major client wins included Havaianas, Nestlé, Speedo, Lego, Explorer, Rio, Mazda and P&G.
- 46 new business opportunities in three years.
- 492 credentials presentations were delivered, direct to key decision makers in the market.
- 117 meetings with decisions makers were set.
This client came to us as an agency ready to grow. It had developed experience within a particular agency category and understood the value of positioning itself to harness greater opportunities in this niche area. However, its main experience and expertise had grown through opportunities from larger agency partners.
Sotogro worked as a direct extension of the agency’s team, refining its proposition based on the foundation of its core set of credentials. We then began taking this offer out to a direct client target market across Melbourne, Sydney and Brisbane. As part of our strategic recommendations, Sotogro helped to define and create 14 evolutions of the credentials, and five different offers to the market over this period. We also provided strategy and guidance in relation to existing and new business development efforts as well as input and advice in relation to industry awards submissions.
The agency effectively elevated, then solidified its position as a major player in its category. It achieved Finalist in both AdNews and B&T’s Agency of the Year Award three times and was awarded AdNews Agency of the Year in its category twice during the course of our relationship.