Case Study 02
Agency Grows 1150% in Two Years
- Major client wins included Woolworths, Schweppes and Unilever, leading to regional opportunities that have defined the scope of work for the agency’s future direction.
- 21 tangible opportunities for business.
- 238 credentials delivered, 46 meetings set.
Two people – with a vision to become pioneers in an emerging space within the marketing communications industry – engaged us to work as an extension of their team, building their profile within the market and developing relationships for them to action.
We worked as part of the team, developing the introductory credentials, and then taking this proposition out to a constantly evolving target market. We worked through four evolutions of the core credentials and were also instrumental in developing three distinct offers to market, each an extension of the agency’s core proposition.
Targeting moved beyond key decision makers within the communications sector in Sydney, Melbourne and Brisbane to incorporate CEOs, GM’s and staff within Corporate Affairs and Sustainability.
Since engaging Sotogro, the agency has grown from two to 23 people in just 24 months. The agency was a finalist in the 2011 AdNews Agency of the Year Awards and a 2011 AMI Winner.