Case Study 03
Seven Long-term Retainer Client Wins
- Major client wins included Masterfoods, Pedigree, Mars, Goodman Fielder, Nestlé, Freedom Foods and Energizer.
- 7 new retainers secured.
- 13 new staff positions resulted.
This agency recognised that to grow its business within the brand communications space, a consistent and long term solution was needed. As a result, in its first year of operation, the company engaged Sotogro as its long term business development partner.
Sotogro worked through the initial development and consequent evolutions of the agency credentials, delivering over 348 introductory credentials to the targeted marketplace. We also helped manage four distinct direct marketing campaigns and three creative seasonal greetings, directly resulting in 45 meetings and 22 qualified new business opportunities.
Due to the nature of the brand communications space, the meeting rates were not as high in frequency as those in other industry segments. The a.dage of quality rather than quantity is most relevant to this client, and as a result of the qualification process and longevity of the relationships developed, this client continues to enjoy one of our highest conversion rates, leading to steady, sustained growth.